THE HOLIDAY MARKETING OPPORTUNITIES
(Reasons to consider listing now, rather than
waiting until after the Holidays)
1. Supply and demand. You'll be
in a more competitive position because there is
less inventory now. As a result, your home could
sell quicker and for a higher price.
2. Waiting time. Everyone else
waits until after the Holidays, and so by
listing now you avoid getting ' lost in the
3. Busy time. Everyone is '
busier' at this time of year, so only the really
serious buyers are shopping, including
out-of-town transferees, oftentimes the most
qualified now buyer.
4. Home for the Holidays. The
excitement [and happy mess] of the Holidays is a
selling point. Homes decorated for the season
project warmth to buyers, causing them to '
mentally move in.' Buyers pay more for a home
than a house.
5. Void time. If you sell now,
you can take advantage of void time, when most
of the people needed to close a sale are
available; that way you can get all the
preliminary processing out of the way.
6. Fewer fall-throughs. The
best agents are still working now, and the best
agents are more likely to have the most
qualified buyers, and are the best prepared to
smoothly close a sale.
7. Schedule Sensitivity. Buyers
are more sensitive to the time of year, so
appointments will be more conveniently
scheduled. Come the first of the year, if
someone wants to see your home now, you have to
drop everything and show it.
8. Positioning. Selling before
the first of the year positions you to be able
to buy in the Spring, when inventories are
traditionally higher and you have more to choose
from. This could save you money when you buy.
9. Protection. Selling now
enables you to avoid contingencies and lengthy
delays when you buy, saving money and processing
10. Financial Analysis. Rates
may go up, and tax advantages may go down after
the first of the year. They might not, but they
could, and if they do' ?
(And don't forget, tongue firmly in
cheek, snow hides the flaws; and it's easier to
back the moving van up to the door when the
ground is frozen!)